Mike Lauersdorf | 602-316-2500 | mlauersdorf@yahoo.com

Core competencies

• AP Stylebook and Chicago Manual of Style

• Copywriting, copyediting, proofreading, content writing and editing
• SEO copy
• Americans with Disabilities Act (ADA)-compliant copy
• Social media content
• Adobe Acrobat, Microsoft Office and basic HTML

Experience

Infusionsoft | Sr. Copywriter | 2017 - Present

• Write copy for SaaS small business CRM company, Infusionsoft.  This includes email series catered to different personas in the funnel (i.e., suspects and prospects), website copy, Facebook and Google paid ads, and more.
• Serve as pseudo-editor on all projects not written by yours truly.
• Helped lead content strategy for website redesign

Walmart Global eCommerce | Sr. Copy Editor / Copywriter | 2004-2017

• Edited, wrote and proofread site content for tone, voice, brand alignment and grammatical errors, including graphical assets, SEO copy, social media content, how-to articles, blogs, press releases and more.
• Developed various style guides on internal Confluence wiki pages to ensure company style standards were followed.
• Kept the company on the cutting edge by studying the online retail marketplace, advocating for changes that reflect the latest in style and innovation — all while adhering to brand, tone and voice.
• Worked cross-functionally with The Walmart Museum in Bentonville, AR, to write product copy for their online retail store, SparkShop.com.
• Helped develop a system to implement ADA-compliant copy across Walmart.com.
• Led a team of contract copywriters, helping them produce compelling, on-brand copy.

Macy’s West | Copy Editor | 2002-2004

• Copyedited ads for Macy’s West Direct Mail, Run of Press (ROP) and New Media departments.
• Wrote on-brand advertisement headlines and subheads.
• Developed an overarching style guide that outlined copy and design best practices.

SkyMall, Inc., | Sr. Copywriter | 1999-2002

• Wrote quirky descriptions for a wide range of fun, one-of-a-kind products.
• Edited all content on Skymall.com.
• Crafted copy for internal brochures, newsletters and press releases.
• Contributed copy and proofread company’s media guide.
• Wrote fun, engaging headlines for mini ads that were featured on the TV Guide Channel.

Freelance projects

BeerPHXation, a craft beer blog  | Writer | 2013-present

• Main contributor, writing many Arizona-centric craft beer stories. 

StubHub | Copywriter | 2006-2008

• Wrote punchy, succinct copy blocks for touring music artists, comedians, sports teams and more.

Haggin Marketing, Inc. | Proofreader | 2002-2003

• Proofread newspaper / direct mail ads for high-profile clients such as Dell, Hallmark, Good Guys and Sunglass Hut.

Education

• BA, Journalism, Walter Cronkite School of Journalism at Arizona State University, Tempe, AZ, 1999.
• Four-time Dean’s Honor List.