See work samples
Scroll for a collection of Mike's copy and content work, which includes marketing headlines, content-rich brand experiences, blogs and more.
Fun play on words to promote stone fruit for Walmart.com's grocery business.
Copy geared toward games and accessories for the new Nintendo Switch gaming system.
Crafted engaging copy calling out key features and benefits of owning a 4K TV. See full page here.
Fun prose promoting camping season and value, which is a big part of the Walmart brand.
Wrote "Be Bowl Ready" tagline to run across all of Walmart.com's college and pro football playoff campaign.
Luggage-centric copy in conjunction with Star Wars: The Force Awakens theatrical release.
Copy clearly introduces customer to InstaWatch program.
Cool internal project, where posters promoting various categories were hung around the office. This one is music-related.
Post centering on how smart apps can prevent distracted driving. Read full story here.
Succinct headline and category links promoting learning toys and other toy-related categories.
A week after Cyber Monday, Green Monday is another chance for retailers to sell their wares at great deals.
Post on a well-respected Arizona craft brewery, which has grown a lot since this was written. Read full story here.
Snippet of article focusing on key features and benefits of kids' tablets, along with linkable product recommendations weaved into the story. Read full story here.
Poster that hung in various places throughout Walmart.com offices to convey new branding direction.